Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Cape Town. You will be responsible for creating and managing digital marketing campaigns, analyzing engagement metrics to track performance and bring creativity to produce innovative marketing solutions that resonate with our audience.

Responsibilities

• Plan, execute, and oversee digital marketing strategies.
• Analyze data and create detailed marketing reports.
• Manage and optimize Google Ads and Facebook advertising.
• Implement keyword research and SEO strategies.
• Create engaging content for various platforms, tailoring messages to target audiences.
• Work with external vendors and agencies to execute campaigns.
• Monitor revenues and expenses associated with marketing activities.
• Assess competitors’ strategies and identify areas for improvement.
• Conduct user research to decipher audience needs.
• Facilitate workshops and training sessions for marketing team members.

Requirements

Education

• Bachelor's degree in Business or Digital Marketing
• Master's degree preferred

Experience

• 4-6 years of hands-on experience in digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Creativity
• Project Management

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in video content creation: Ability to create and manage video marketing content.
• Knowledge of influencer marketing: Understanding influencer marketing strategies and best practices.

Benefits

• Comprehensive health coverage and wellness benefits
• Annual professional development budget
• Flexible work arrangements and remote work options
• Generous leave policies and company events

Company Culture

• Inclusivity: We strive to build a diverse and inclusive workplace where everyone is valued.
• Empowerment: Encouraging autonomy and decision-making at all levels.
• Work-Life Balance: Promoting a healthy work-life balance for all team members.