Market Research Lead

Job Description

As a Market Research Lead, you will play a crucial role in shaping our research strategies and methodologies. You will manage and mentor a team, ensuring high-quality analysis and insights that inform client decisions and business strategies.

Responsibilities

• Manage and mentor staff, fostering a collaborative and innovative work environment.
• Conduct presentations and workshops to communicate findings effectively.
• Work with data visualization tools to create insightful reports.
• Engage in continuous learning to keep abreast of best practices in market research.
• Represent the company at industry events and conferences.

Requirements

Education

• Bachelor's degree in Statistics or Social Sciences
• Master's degree in a related field is an advantage

Experience

• 7+ years in a market research role, with at least 2 years in a lead position

Technical Skills

• Qualitative Research Methods
• Quantitative Research Methods
• Statistical Software (e.g., SPSS, SAS)

Soft Skills

• Networking
• Adaptability

Certifications

• Certified Analytics Professional (CAP)
• Market Research Association (MRA) Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Hands-on experience with data visualization tools: Familiarity with tools such as Tableau or Power BI for visualizing market insights.
• Experience in developing competitive analysis frameworks: Skilled in building frameworks that help understand competitive landscape.

Benefits

• Comprehensive pension plan
• Annual performance bonuses
• Career advancement opportunities
• Employee assistance programs

Company Culture

• Growth Mindset: We believe in continuous growth, encouraging learning and professional development.
• Diversity and Inclusion: We are committed to creating a diverse workforce where everyone is valued and respected.
• Work-life Balance: We promote a healthy work-life balance, allowing flexibility in the working environment.