Content Marketing Manager

Job Description

We are seeking a passionate Content Marketing Manager to lead our content strategy in Durban. This role involves creating high-quality content that resonates with our audience and drives engagement across various platforms, from blogs to social media.

Responsibilities

• Oversee content production from inception to final delivery across multiple platforms.
• Conduct audience research to inform content creation.
• Establish KPIs and evaluate content effectiveness.
• Collaborate with external partners for promotional materials.
• Implement content strategies that drive traffic and engagement.

Requirements

Education

• Bachelor's degree in Marketing or equivalent experience
• Master's degree is a distinct advantage

Experience

• 4+ years of proven experience in content marketing

Technical Skills

• Social Media Marketing
• Email Marketing Platforms

Soft Skills

• Project Management
• Team Leadership

Certifications

• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience managing PPC campaigns: Understanding of paid marketing strategies to enhance content reach.
• Knowledge of A/B testing for content optimization: Experience in using A/B testing techniques to improve content performance.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Remote work options available
• Generous leave policies

Company Culture

• Diversity: We are committed to building a diverse and inclusive workplace.
• Work-Life Balance: We promote a healthy work-life balance and offer flexibility.