Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our Johannesburg team. You will be instrumental in developing and executing digital marketing strategies that drive engagement and elevate brand visibility. If you're passionate about digital trends and have a knack for analytics, we want to hear from you!

Responsibilities

• Lead digital marketing efforts across social media, email, and web.
• Evaluate and optimize paid advertising campaigns.
• Conduct A/B testing for continuous improvement of marketing efforts.
• Stay updated with industry trends and algorithm changes.
• Participate in brainstorming sessions for new project ideas and strategies.
• Train and mentor junior marketing staff.
• Foster partnerships with influencers and other brands.

Requirements

Education

• Bachelor's degree in Business Administration or relevant field
• Master's degree preferred

Experience

• 4+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing Platforms
• Social Media Advertising

Soft Skills

• Strategic Thinking
• Communication

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Advanced Google Analytics skills: In-depth knowledge of Google Analytics and data interpretation for marketing strategies.
• Video Marketing Experience: Experience in creating and managing video marketing content.

Benefits

• Comprehensive medical and dental benefits
• Annual performance bonuses
• Flexible schedule and remote work options
• Access to training and certification resources
• Team-building activities and events

Company Culture

• Continuous Learning: Our company encourages continuous learning and professional growth through various initiatives.
• Work-Life Balance: We promote a healthy work-life balance, understanding the value of personal time.
• Community Engagement: We actively engage in community outreach and support local initiatives.