Digital Marketing Manager

Job Description

We are on the lookout for an experienced Digital Marketing Manager to shape and execute our digital strategy in Cape Town. You will lead SEO, SEM, and digital advertising efforts, crafting campaigns that resonate with our target audiences. The ideal candidate has a proven record in driving online sales and an analytical mindset to improve ongoing campaigns.

Responsibilities

• Formulate comprehensive digital marketing plans that expand brand outreach.
• Oversee and optimize full-funnel digital advertising strategies.
• Evaluate performance analytics to ensure effectiveness of marketing efforts.
• Partner with cross-functional teams to ensure consistent brand messaging.
• Implement A/B testing strategies to enhance user experience.
• Drive customer engagement and conversion through innovative strategies.
• Provide insights and recommendations for continuous improvement.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Certifications in Digital Marketing are preferred

Experience

• 4-6 years in digital marketing with leadership experience

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Leadership
• Creativity

Certifications

• Digital Marketing Pro Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Ability to collaborate with influencers to enhance brand visibility.
• Familiarity with emerging digital trends: Up-to-date with the latest trends in digital marketing channels.

Benefits

• Competitive salary and performance bonuses
• Flexible work hours
• Health insurance and benefits
• Opportunities for professional development

Company Culture

• Collaborative Environment: We place a strong emphasis on teamwork and collaboration across all departments.
• Innovation Focused: Open-mindedness and innovation are at the heart of our operations.
• Inclusive Workplace: We welcome diversity and strive to create an inclusive workplace culture.