Digital Marketing Manager

Job Description

We are on the lookout for an experienced Digital Marketing Manager to shape and execute our digital strategy in Cape Town. You will lead SEO, SEM, and digital advertising efforts, crafting campaigns that resonate with our target audiences. The ideal candidate has a proven record in driving online sales and an analytical mindset to improve ongoing campaigns.

Responsibilities

• Craft, execute, and assess integrated digital marketing campaigns.
• Manage budgets for PPC and social media advertising.
• Stay up-to-date with the latest digital marketing trends and tools.
• Ensure website and content are optimized for search engines.
• Analyze user engagement and feedback to refine marketing strategies.
• Foster relationships with industry partners to improve brand visibility.
• Develop content strategies that resonate with target demographics.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Certifications in Digital Marketing are preferred

Experience

• 4-6 years in digital marketing with leadership experience

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Leadership
• Creativity

Certifications

• Digital Marketing Pro Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Ability to collaborate with influencers to enhance brand visibility.
• Familiarity with emerging digital trends: Up-to-date with the latest trends in digital marketing channels.

Benefits

• Generous leave policies
• Comprehensive health and wellness programs
• Employee discounts on company services
• Team-building retreats

Company Culture

• Continuous Learning: We support ongoing education and professional growth for all employees.
• Work-Life Balance: We encourage employees to maintain a healthy work-life balance.
• Employee Recognition: Regular recognition and rewards for outstanding performance.