Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate should be experienced in various digital marketing avenues including social media, email marketing, and content strategy. You will play a crucial role in developing innovative marketing strategies that enhance our online presence and drive engagement.

Responsibilities

• Analyse the competitive landscape and benchmark performance against industry standards.
• Prepare and present regular performance reports to leadership.
• Support the marketing team in various projects and initiatives as needed.
• Lead campaigns focused on customer engagement and retention.
• Collaborate with stakeholders to align messaging and branding across channels.
• Train and guide junior marketing team members as necessary.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications, or related field

Experience

• 4+ years of hands-on experience in digital marketing

Technical Skills

• Email Marketing Tools
• Social Media Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience and interface design to optimize digital content.
• Certified Digital Marketing Professional: Certification showing comprehensive knowledge of digital marketing principles and practices.

Benefits

• Comprehensive medical aid
• Employee wellness programs
• Work-from-home options available
• Annual skills training budget

Company Culture

• Continuous Learning: We value ongoing learning and development to enhance skills and knowledge.
• Work-life Balance: We promote a healthy work-life balance to ensure employee well-being.
• Community Engagement: Giving back to the community is an integral part of our company culture.