Public Relations Specialist

Job Description

Are you a creative and strategic thinker? We are looking for a Public Relations Specialist to join our team in Durban. In this role, you will craft compelling narratives that resonate with our target audience and manage media relations effectively. You will be responsible for developing communication strategies that enhance our brand's visibility and reputation.

Responsibilities

• Design media outreach plans to increase brand visibility.
• Maintain an updated media contact list and track communications.
• Respond to media inquiries promptly and effectively.
• Facilitate interviews between media and key company spokespeople.
• Assist in crisis communication efforts and manage reputation risks.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or Journalism
• Master's degree is a plus

Experience

• 4-6 years of experience in public relations or corporate communications

Technical Skills

• Social Media Management
• Event Coordination

Soft Skills

• Analytical Thinking
• Negotiation Skills

Certifications

• Certified Public Relations Professional (CPRP)

Languages

• English: Fluent

Advantageous

• Knowledge of SEO strategies: Understanding of search engine optimization to improve content visibility.
• Experience with analytics tools: Ability to utilize analytics to measure campaign success.

Benefits

• Comprehensive health benefits
• Generous leave policy including sick and parental leave
• Opportunities for professional development
• Work-from-home options available

Company Culture

• Supportive Work Environment: We provide a supportive workplace where everyone is encouraged to grow.
• Focus on Professional Development: Employees are given opportunities for training and career advancement.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our team members.