Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, SEM, and social media management. You will be responsible for developing campaigns, managing content, and analyzing performance metrics to enhance our clients’ online presence.

Responsibilities

• Lead the digital marketing strategy and implementation.
• Coordinate and optimize PPC and email marketing campaigns.
• Analyze data to drive marketing decisions and ROI.
• Create engaging content for various platforms.
• Perform competitive analysis and audience targeting.
• Work closely with analytics teams to track campaign success.
• Manage social media accounts and monitor engagement.
• Implement improvements based on feedback and performance.
• Support the marketing department in various projects.
• Stay current with digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 3 to 5 years of experience in digital marketing

Technical Skills

• PPC Advertising
• Email Automation Tools
• Content Creation

Soft Skills

• Team Player
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing techniques: Experience in conducting A/B tests for digital marketing campaigns.
• Understanding of CRM systems: Knowledge of using CRM systems for tracking customer interactions.

Benefits

• Attractive salary and annual bonus structure
• Comprehensive healthcare coverage
• Work-life balance initiatives
• Learning and development support
• Employee recognition programs

Company Culture

• Continuous Learning: We support ongoing education and skill development to foster career growth.
• Team Collaboration: We emphasize teamwork and encourage open communication across all levels.
• Work-Life Balance: We recognize the importance of work-life balance for our employees' well-being.