Market Research Analyst

Job Description

Join our team as a Market Research Analyst, responsible for leveraging data to support business objectives. You'll conduct surveys, analyze responses, and synthesize findings into comprehensive reports that outline market opportunities. Your insights will contribute to our clients' successes, making you an integral part of our research department.

Responsibilities

• Gather and analyze marketing data from diverse sources to uncover customer preferences.
• Create compelling reports that provide actionable insights for clients.
• Work with cross-functional teams to ensure alignment regarding research outcomes.
• Design and implement effective research tools such as surveys and questionnaires.
• Evaluate the effectiveness of marketing campaigns based on research data.
• Identify gaps in market research and explore new research avenues.
• Keep abreast of market changes and relay significant insights to stakeholders.

Requirements

Education

• Bachelor's degree in Business, Finance, or Marketing
• Master's degree in a relevant field is advantageous

Experience

• 3-5 years of experience in market research analysis

Technical Skills

• Qualitative Research Skills
• SPSS Knowledge

Soft Skills

• Team Collaboration
• Presentation Skills

Certifications

• Market Research Association Member

Languages

• English: Fluent

Advantageous

• Proficiency in GIS software: Experience using GIS software for spatial analysis in market research.
• Advanced Excel skills: Ability to perform complex data analysis using Excel functionalities.

Benefits

• Comprehensive health and wellness programs
• Annual leave and public holiday pay
• Remote working options for flexibility
• Training and mentorship programs

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workforce and inclusive workplace, welcoming unique perspectives.
• Work-Life Balance: Our company promotes a healthy work-life balance, ensuring employee well-being.