Digital Marketer

Job Description

Join our dynamic team as a Digital Marketer, where you will develop and execute online marketing campaigns that resonate with our target audience. You will need to have a strong grasp of digital analytics and be skilled in using various marketing platforms to drive results.

Responsibilities

• Craft compelling copy for digital ads and website content.
• Monitor online reviews and engage with customers online.
• Manage and optimize all digital marketing channels.
• Conduct keyword research to improve search engine rankings.
• Lead initiatives to improve customer journeys and user experiences.
• Evaluate and report on ad spend and ROI for campaigns.
• Foster relationships with external vendors and agencies.
• Assist in budget management and resource allocation.
• Train and mentor junior marketing staff if needed.

Requirements

Education

• Bachelor's degree in a relevant field
• A Master’s degree in Marketing is a plus

Experience

• 4+ years of experience in digital marketing

Technical Skills

• SEO Tools
• PPC Management

Soft Skills

• Problem Solving
• Team Player

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Familiarity with CRM platforms: Experience with customer relationship management tools to enhance outreach.
• Knowledge of graphic design tools: Basic skills in Adobe Creative Suite or similar for creating visuals.

Benefits

• Comprehensive health insurance coverage
• Retirement plan with matching contributions
• Work-life balance initiatives
• Access to industry conferences and workshops

Company Culture

• Open Communication: We foster an environment of open communication, ensuring everyone's voice is heard.
• Continuous Improvement: We focus on continuous improvement and encourage team members to enhance their skills.
• Team Spirit: Our team spirit is strong, and we celebrate successes together while supporting one another.