Market Research Analyst

Job Description

We are seeking a motivated Market Research Analyst to join our Johannesburg team. The successful candidate will analyse market trends, compile reports, and provide strategic recommendations to guide business decisions.

Responsibilities

• Design and implement research projects that align with business objectives.
• Interpret data and synthesise key findings into clear reports.
• Work closely with the marketing team to evaluate campaign effectiveness.
• Conduct surveys and focus groups to gather qualitative feedback.
• Provide actionable recommendations to improve product positioning.
• Monitor industry trends and consumer behaviour.
• Prepare presentations to communicate research outcomes effectively.

Requirements

Education

• Bachelor's degree in Statistics, Economics, or related field
• Master's degree preferred

Experience

• 3+ years of experience in market analysis or consumer research

Technical Skills

• Market Research Techniques
• Excel and Data Visualization Tools

Soft Skills

• Project Management
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Experience in statistical modelling: Ability to create predictive models based on market data.
• Familiarity with CRM systems: Experience with customer relationship management software to enhance research efforts.

Benefits

• Attractive compensation with bonuses based on performance
• Comprehensive health and wellness programs
• Flexible working arrangements
• Continuous learning and career advancement opportunities

Company Culture

• Innovation-Driven: We prioritize innovative thinking and new ideas that drive our business forward.
• Work-Life Balance: We support a healthy work-life balance for all employees.
• Supportive Community: Our team is known for its supportive and friendly culture.