Market Research Analyst

Job Description

We are seeking a dedicated Market Research Analyst to join our team in Pretoria. The ideal candidate will have a strong analytical mindset and experience in gathering, analyzing, and interpreting data to provide actionable insights for our clients. This role offers the opportunity to work on diverse projects that have a significant impact on business strategies.

Responsibilities

• Evaluate market conditions and consumer preferences.
• Generate forecasts based on market trends analysis.
• Develop case studies and white papers based on research findings.
• Provide input for product development and marketing strategies.
• Assist in training junior analysts on research techniques.
• Ensure compliance with ethical standards in research practices.
• Participate in presentations to highlight research findings to clients.

Requirements

Education

• Bachelor's degree in Business Administration or Statistics
• Master's degree in Marketing Research preferred

Experience

• 3+ years of experience in data analysis or market research

Technical Skills

• Microsoft Excel
• Survey Design Tools

Soft Skills

• Detail-oriented
• Teamwork

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Knowledge of digital marketing analytics: Understanding analytics tools used for digital marketing efforts.
• Experience with Adobe Creative Suite: Familiarity with tools for creating presentations and reports.

Benefits

• Comprehensive health and wellness benefits
• Paid time off and leave benefits
• Opportunities for professional development
• Team-building events and activities

Company Culture

• Professional Growth: We offer opportunities for continuous learning and career advancement within the company.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees.
• Social Responsibility: We actively engage in social responsibility projects and encourage our team to give back to the community.