Digital Marketing Specialist

Job Description

Join our creative team as a Digital Marketing Specialist in Cape Town! We're searching for a passionate marketer who can strategize and implement effective digital campaigns. Your role will encompass a variety of tasks, including search engine optimization (SEO), social media marketing, content creation, and email marketing. You’ll work closely with various departments to ensure cohesive brand messaging and engagement strategies.

Responsibilities

• Develop and oversee SEO strategies to increase website traffic.
• Monitor PPC campaigns and optimize for better results.
• Utilize email marketing software to manage databases and campaigns.
• Conduct A/B testing to refine marketing strategies.
• Collaborate with sales teams to align marketing and sales efforts.
• Create content for blogs, press releases, and website updates.
• Analyze user experience on the website to improve navigation and content.
• Stay updated on the latest digital marketing trends and techniques.

Requirements

Education

• Bachelor's degree in Marketing or related fields
• Additional certifications in digital marketing are a plus

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Problem-solving
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Hands-on experience with A/B testing tools and methodologies.
• Knowledge of marketing automation tools: Familiarity with platforms like HubSpot or Mailchimp.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Work from home options available
• Regular team-building activities

Company Culture

• Continuous Learning: We support ongoing learning and development for all our employees.
• Results-Driven: We focus on achieving results and constantly strive to improve our performance.
• Community Engagement: We value our role in the community and engage in various outreach programs.