SEO Specialist

Job Description

We are looking for a talented SEO Specialist to join our team in Cape Town. You will be responsible for optimizing our online presence, managing SEO campaigns, and improving our website's organic search visibility. The ideal candidate should have a strong analytical mindset and a passion for digital marketing.

Responsibilities

• Track and analyze performance metrics to improve SEO strategies.
• Educate marketing team members about the impact of SEO on project success.
• Conduct regular audits of the website for technical SEO issues.
• Produce monthly performance reports and generate improvement plans.
• Manage SEO budget and resources effectively.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years experience in SEO specifically for e-commerce sites.

Technical Skills

• SEO Analytics Tools
• HTML/CSS

Soft Skills

• Problem-Solving
• Team Collaboration

Certifications

• Certified Digital Marketing Professional (CDMP)
• HubSpot SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Experience in using platforms like WordPress for SEO optimizations.
• Exposure to local SEO: Knowledge of local SEO strategies and tactics for small businesses.

Benefits

• Comprehensive health insurance coverage
• Employee training programs
• Pension contributions
• Paid leave and public holidays

Company Culture

• Open Communication: We encourage open discussions and value employee feedback.
• Diversity and Inclusion: We are committed to a diverse workforce where everyone can thrive.
• Work-Life Balance: We understand the importance of maintaining a healthy work-life balance.