Product Marketing Manager

Job Description

We are on the lookout for a Product Marketing Manager to spearhead our marketing initiatives in Port Elizabeth. The ideal candidate will have a deep understanding of product positioning, competitive analysis, and market trends. You'll collaborate with our product development and sales teams to create marketing strategies that resonate with our target audience and drive product adoption.

Responsibilities

• Drive product awareness through strategic marketing initiatives.
• Analyze customer feedback and market data to refine marketing tactics.
• Act as the primary marketing contact for product-related inquiries.
• Collaborate with the finance team to plan and manage budget for campaigns.
• Prepare and deliver reports on marketing effectiveness.
• Foster partnerships that enhance product visibility.
• Support cross-departmental teams for cohesive project outcomes.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is preferred

Experience

• 4-6 years of experience in product marketing or related areas

Technical Skills

• SEO/SEM
• Marketing Analytics

Soft Skills

• Problem-solving
• Leadership

Certifications

• Product Marketing Certified (PMC)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Agile methodology: Familiarity with Agile practices and working in Sprint.
• Knowledge of data analytics tools: Experience using data analytics tools like Google Analytics.

Benefits

• Comprehensive medical and dental coverage
• Retirement savings plan with employer contributions
• Flexible working hours with remote options
• Access to training and development resources

Company Culture

• Professional Growth: We prioritize the continuous growth and development of our employees.
• Flexibility: We support work-life balance and provide options for flexibility.
• Community Engagement: We are actively involved in community projects and initiatives.