Product Marketing Manager

Job Description

We are on the lookout for a Product Marketing Manager to spearhead our marketing initiatives in Port Elizabeth. The ideal candidate will have a deep understanding of product positioning, competitive analysis, and market trends. You'll collaborate with our product development and sales teams to create marketing strategies that resonate with our target audience and drive product adoption.

Responsibilities

• Develop and execute comprehensive product marketing strategies.
• Conduct market research to identify trends and customer needs.
• Collaborate with product development to define product features and benefits.
• Manage product launches and promotional campaigns.
• Build sales enablement tools and training resources.
• Analyze marketing performance metrics and adjust strategies accordingly.
• Create compelling content for marketing collaterals.
• Maintain relationships with key stakeholders and partners.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is a plus

Experience

• 3-5 years of experience in product marketing or related fields

Technical Skills

• Market Analysis
• Digital Marketing
• Content Creation

Soft Skills

• Communication
• Team Collaboration
• Creative Thinking

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Salesforce or CRM systems: Familiarity with Salesforce for managing customer relationships.
• Understanding of UX/UI principles: Knowledge of user experience and user interface design principles.

Benefits

• Competitive salary package with performance bonuses
• Health insurance and retirement plans
• Flexible working arrangements
• Professional development opportunities

Company Culture

• Innovation: We embrace innovation and creativity, promoting an environment of continuous improvement.
• Teamwork: Collaboration is key. We work together to drive success across departments.
• Inclusivity: Our team values diversity and strives to create an inclusive workplace.