SEO Specialist

Job Description

As an SEO Specialist at our Durban headquarters, you'll lead the charge to maximize our search engine visibility and drive quality traffic. With a strong analytical mindset, you will assess performance and chart improvements. Ideal candidates will bring an understanding of search engine algorithms and be ready to innovate strategies in a fast-paced environment.

Responsibilities

• Develop and maintain SEO best practices documentation.
• Prepare and present reports on SEO progress and outcomes to stakeholders.
• Experiment with A/B testing and conversion rate optimization strategies.
• Collaborate with IT and web development teams to optimize website performance.
• Implement local SEO strategies to enhance visibility in Durban.
• Work on improving mobile SEO and optimizing site speed.
• Engage with social media channels to enhance link-building efforts.
• Provide training to team members on SEO and analytics tools.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent experience

Experience

• 4+ years of proven experience in SEO management

Technical Skills

• Technical SEO
• Competitor Analysis

Soft Skills

• Team Collaboration
• Time Management

Languages

• English: Fluent

Advantageous

• Experience with CMS platforms (e.g., WordPress): Hands-on experience with content management systems will be an advantage.
• Experience in content marketing strategies: Knowledge of content strategies that complement SEO efforts.

Benefits

• Comprehensive health, dental, and optical coverage
• Retirement plan with favorable employer matching
• Flexible hours and potential for hybrid work
• Performance bonuses and incentives
• Access to industry conferences and workshops

Company Culture

• Innovative Thinking: We foster a culture of creativity where new ideas are celebrated.
• Employee Wellbeing: Our employees’ wellbeing is essential, and we provide a supportive work environment.
• Community Engagement: We are committed to giving back to the community and supporting various local initiatives.