SEO Marketing Analyst

Job Description

We are seeking a dedicated SEO Marketing Analyst to join our dynamic team in Johannesburg. You will be responsible for developing and executing SEO strategies, analyzing website performance, and improving search engine rankings. Your insights will directly influence our marketing initiatives and help drive traffic to our clients' websites.

Responsibilities

• Conduct competitor analysis and market research to understand industry trends.
• Utilize SEO tools like SEMrush and Moz to assess website performance.
• Provide recommendations for improvements based on data analysis.
• Assist in developing PPC strategies in conjunction with SEO efforts.
• Educate clients on SEO best practices and strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in Google Ads or PPC is a plus

Experience

• 3+ years of experience working in SEO and digital marketing roles

Technical Skills

• Content Marketing
• Social Media Marketing

Soft Skills

• Time Management
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with WordPress and CMS platforms: Hands-on experience with popular CMS platforms for better content management.
• Knowledge of local SEO strategies: Understanding of local SEO techniques to target regional customers.

Benefits

• Comprehensive medical aid coverage
• Annual wellness retreat and team-building events
• Paid training and certification programs
• Supportive and inclusive workplace culture

Company Culture

• Collaboration: Teamwork is at the core of our culture. We believe the best results come from working together.
• Work-Life Balance: We value our employees' well-being and support a healthy work-life balance.
• Community Engagement: Encouraging our team to participate in community service and giving back.