SEO Specialist

Job Description

We are on the lookout for a motivated SEO Specialist to join our team in Cape Town. The successful candidate should possess a solid understanding of search engine optimization strategies and have experience with various SEO tools. You will play a pivotal role in enhancing our clients' visibility and driving organic traffic.

Responsibilities

• Formulate strategic SEO plans based on client objectives.
• Optimize website architecture for search engine crawlers.
• Conduct A/B testing for SEO-related campaigns.
• Analyze data and generate actionable insights to improve performance.
• Engage in continuous learning of SEO practices and tools.
• Facilitate workshops and training sessions on SEO best practices.
• Coordinate with the design team on UX and SEO aligning.

Requirements

Education

• Bachelor’s degree in Digital Marketing or related field
• Postgraduate study in Digital Marketing is a plus

Experience

• 3+ years of experience in SEO with proven results.

Technical Skills

• SEO Strategy Development
• Analytics Tools

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience with Content Management Systems: Familiarity with platforms like WordPress for content updates.
• Understanding of Social Media Marketing: Basic knowledge of how social media impacts SEO strategies.

Benefits

• Full medical aid
• Pension plan with company contribution
• Access to training programs
• Work from home options available

Company Culture

• Diversity: We celebrate diversity and actively promote an inclusive workplace.
• Work-Life Balance: We value balanced schedules and personal time for our employees.
• Team Spirit: Our strong team spirit allows us to tackle challenges and achieve great results together.