Content Marketing Specialist

Job Description

As a Content Marketing Specialist, you will be key in creating, curating and managing content across various digital channels. You’ll work closely with our team to ensure all content aligns with the overarching marketing strategy, engages our audience, and drives conversion. Bring your creativity and analytical skills!

Responsibilities

• Lead the creation of multimedia content across platforms including blogs, newsletters, and social media.
• Conduct audits of existing content and recommend updates.
• Work with marketing analytics tools to measure content success.
• Oversee content marketing budgets and resource allocation.
• Foster relationships with external agencies and freelancers when necessary.
• Create and maintain comprehensive documentation on content processes.
• Mentor junior content staff as required.
• Manage content lifecycle from inception to final publishing.
• Organize and participate in promotional events and campaigns.
• Present ideas and drafts to internal teams for feedback.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Digital Marketing or equivalent is preferred

Experience

• 4-6 years of experience in digital marketing and content production

Technical Skills

• Analytics Tools
• Social Media Marketing

Soft Skills

• Project Management
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Graphic Design Skills: Ability to design graphics for social media and blogs using tools like Canva or Adobe Photoshop.
• Experience in Paid Advertising: Knowledge of running PPC campaigns and experience with Google Ads.

Benefits

• Comprehensive health care plan
• Remote work options available
• Generous leave policies
• Support for educational courses

Company Culture

• Diversity: We embrace diversity and are dedicated to creating an inclusive workplace.
• Passion for Content: Our team is passionate about producing quality, engaging content that resonates.
• Employee Recognition: We ensure our employees are recognized and rewarded for their contributions.