SEO Specialist

Job Description

As an SEO Specialist, you will spearhead our digital marketing strategy, focusing on improving organic search visibility. You'll conduct keyword research, optimise content, and analyse performance metrics to drive traffic and increase conversions. We're looking for someone who enjoys a fast-paced environment and is eager to keep up with the latest SEO trends.

Responsibilities

• Implement SEO audits and provide actionable insights.
• Focus on increasing organic traffic and conversion rates.
• Monitor and analyse competitor strategies.
• Work with social media teams to integrate SEO strategies.
• Plan and execute local SEO strategies to increase visibility.
• Evaluate and recommend improvement areas for website architecture.
• Create compelling meta descriptions and title tags.
• Provide training and support to the broader marketing team on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• Keyword Research

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC campaigns: Familiarity with Pay-Per-Click campaigns and Google Ads.
• Experience in content marketing: Understanding of how content influences SEO strategies.

Benefits

• Flexible working hours
• Health insurance
• Professional development opportunities
• Annual performance bonus

Company Culture

• Innovative Environment: We encourage creativity and innovative thinking to solve complex challenges.
• Team Collaboration: We foster a collaborative atmosphere where teamwork and communication are key.
• Continuous Learning: We believe in ongoing development and supporting our employees' professional growth.