Market Research Analyst

Job Description

We seek a keen Market Research Analyst who can effectively mine and analyze data. This role involves collaborating with various departments to ensure our marketing strategies are data-driven and responsive to market conditions. Your insights will be crucial in identifying opportunities and threats in the market.

Responsibilities

• Collect and analyze data related to competitive offerings.
• Create data visualizations to enhance report clarity.
• Engage with consumers to gather feedback and perceptions.
• Collaborate with the digital marketing team to assess campaign effectiveness.
• Teach and guide junior analysts in research methodologies.
• Review existing research methodologies for improvements.

Requirements

Education

• Bachelor's degree in a quantitative field
• Master's degree in Marketing or Business is advantageous

Experience

• 3-5 years of relevant market research experience

Technical Skills

• Survey Design
• Data Visualization Tools

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Certified Marketing Management Professional (CMMP)

Languages

• English: Fluent

Advantageous

• Knowledge of the FMCG industry: Awareness of trends and insights within the fast-moving consumer goods sector.
• Experience with focus groups: Ability to facilitate and analyze focus group sessions.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Customizable benefits package
• Opportunities for professional development

Company Culture

• Diversity: We prioritize diversity and inclusion in our hiring and workplace practices.
• Community Engagement: We actively support and engage with our local communities.
• Work-Life Balance: We promote a healthy work-life balance for our employees.