Digital Marketing Manager

Job Description

We are in search of an experienced Digital Marketing Manager to lead our marketing initiatives in Johannesburg. You will be responsible for developing, implementing, and managing marketing strategies that enhance our brand awareness and drive traffic to our digital platforms. The ideal candidate will have a proven track record in executing successful online and offline marketing campaigns, using data-driven decision making to optimize performance.

Responsibilities

• Develop and execute digital marketing strategies to achieve company goals.
• Manage social media campaigns across multiple platforms.
• Analyze and report on campaign performance, adjusting strategies as necessary.
• Collaborate with content, design, and sales teams to create compelling marketing materials.
• Identify new digital marketing trends and ensure the brand remains at the forefront of industry developments.
• Increase website traffic and lead generation through effective techniques, including SEO/SEM.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of experience in managing digital marketing campaigns

Technical Skills

• Content Marketing
• Social Media Advertising

Soft Skills

• Analytical mindset
• Team leadership

Certifications

• Facebook Ads Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot, Marketo, or Pardot.
• Knowledge of PPC advertising: Understanding pay-per-click marketing techniques and best practices.

Benefits

• Health insurance and wellness programs
• Retirement savings plan with company match
• Flexible working hours
• Professional development and training opportunities

Company Culture

• Inclusive Environment: We pride ourselves in fostering an inclusive workplace that welcomes diverse perspectives.
• Innovation Focus: Our company thrives on innovative ideas and encourages creative thinking.
• Work-Life Balance: We value our employees' personal time and promote a healthy work-life balance.