Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a key role in enhancing our online presence. You will manage digital campaigns across various platforms and optimize our SEO strategies to improve organic search rankings. Ideal candidates should have a blend of analytical and creative skills.

Responsibilities

• Lead A/B testing for digital marketing strategies to improve engagement.
• Assist in the development of marketing materials and presentations.
• Evaluate the effectiveness of current marketing tactics and suggest improvements.
• Work with external vendors for digital media buys.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 4-6 years of experience in digital marketing, focusing on content creation and SEO

Technical Skills

• Digital Advertising
• Social Media Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with video marketing: A strong understanding of how to create engaging video content for social media and websites.
• Familiarity with data analytics tools: Skills to utilize tools like Google Data Studio to present data insights effectively.

Benefits

• Comprehensive medical aid
• Performance bonuses
• Work-life balance initiatives
• Access to online training resources

Company Culture

• Continuous Improvement: We are committed to ongoing learning and development for all employees.
• Work-Life Balance: We prioritize a healthy work-life balance, offering flexible working arrangements.
• Fun Atmosphere: We believe in a fun workplace where team members enjoy coming to work.