Market Research Analyst

Job Description

We are looking for a Market Research Analyst to join our team in Cape Town. In this role, you will be responsible for analyzing market trends, preparing reports, and providing actionable insights to guide strategic decisions. An ideal candidate will have a strong analytical background and familiarity with various research methodologies.

Responsibilities

• Design and conduct surveys and focus groups to gather consumer insights.
• Analyze consumer behavior and market conditions.
• Create detailed reports and presentations summarizing findings.
• Identify potential areas for growth and improvement.
• Work collaboratively with marketing teams to implement findings.
• Assess effectiveness of marketing campaigns through data analysis.

Requirements

Education

• Bachelor's degree in Economics, Statistics, or related field
• Master's degree in Market Research or Business Analytics is preferred

Experience

• 3-5 years of experience in market analysis or related disciplines

Technical Skills

• Qualitative Research Methods
• Quantitative Research Methods
• Tableau

Soft Skills

• Critical Thinking
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Knowledge of statistical software: Proficient with software such as SAS or R for advanced data analysis.
• Experience in project management: Experience managing market research projects from start to finish.

Benefits

• Comprehensive medical aid and pension plan
• Opportunity for career progression
• Work-life balance support
• Training and certification reimbursements

Company Culture

• Diversity and Inclusion: We celebrate diversity within our workforce and strive for an inclusive environment.
• Employee Engagement: Employee well-being and satisfaction are priorities for our company culture.