SEO Specialist

Job Description

Join our vibrant team in Durban as an SEO Specialist, where you will play a key role in developing and implementing SEO strategies. Your expertise will help enhance our digital footprint and increase website visibility. With a focus on data-driven decision making, you will collaborate with cross-functional teams to optimize content, improve user experience, and achieve our marketing goals.

Responsibilities

• Assess and optimize existing content for relevance and performance.
• Utilize SEO tools to track and enhance keyword rankings.
• Collaborate with marketing teams to align SEO strategies with overall goals.
• Investigate and resolve technical SEO issues affecting website performance.
• Facilitate workshops and training for team members on SEO best practices.
• Assist in the development of promotional strategies for content.
• Prepare and present SEO performance reports to stakeholders.
• Keep abreast of algorithm updates and their implications.
• Build relationships with industry influencers for outreach purposes.
• Contribute to social media strategies that align with SEO efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in SEO preferred

Experience

• 2-4 years of experience in SEO and content marketing

Technical Skills

• Content Management Systems (CMS)
• Technical SEO

Soft Skills

• Team Collaboration
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Yoast SEO Training Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Skill in integrating social media strategies with SEO efforts.
• Basic knowledge of web analytics tools: Understanding of analytics tools to track and measure website performance.

Benefits

• Attractive salary package
• Comprehensive health benefits
• Work-life balance initiatives
• Continued learning and training support

Company Culture

• Continuous Improvement: We foster a culture of continuous learning and professional growth.
• Empowerment: Team members are empowered to take initiative and drive change.
• Work-Life Balance: We value the well-being of our employees and promote a healthy work-life balance.