Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate should possess a strong understanding of digital marketing strategies, including SEO, SEM, social media marketing, and content marketing. This role involves developing and executing online marketing campaigns, tracking performance metrics, and enhancing our online presence.

Responsibilities

• Optimize landing pages and user experience for better conversion rates.
• Stay up-to-date with digital marketing trends and technologies, applying new insights into strategies.
• Identify target audiences and creatively devise digital campaigns to engage them.
• Prepare regular reports on campaign performance for stakeholders.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 3+ years of experience in digital marketing campaigns

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Effective Communication
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in Email Automation: Knowledge of tools for automating email marketing campaigns.
• Knowledge of UX/UI principles: Understanding user experience design principles to enhance marketing strategies.

Benefits

• Health and wellness benefits
• Company-sponsored training and courses
• Work-life balance initiatives
• Paid time off and holidays

Company Culture

• Diversity and Inclusion: We celebrate diverse perspectives and backgrounds in our workforce.
• Work-Life Balance: We support a healthy work-life balance to enhance overall well-being.
• Community Engagement: We give back to the community through various initiatives and partnerships.