Social Media Strategist - Cape Town - Digital Marketing

Job Description

As a Social Media Strategist, you will develop and implement innovative social media strategies that resonate with our target audience. You will work closely with the marketing team to enhance brand presence across various digital platforms, ensuring that our messaging is consistent and engaging.

Responsibilities

• Formulate innovative social media campaigns across multiple platforms.
• Manage daily social media operations and content calendars.
• Conduct audience research to tailor campaigns effectively.
• Collaborate with marketing team members to ensure cohesive messaging.
• Track and report on campaign performance and user engagement.
• Build and maintain relationships with media and influencer partners.
• Stay updated on the latest social media best practices and tools.
• Implement community management strategies to engage followers.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of experience in a social media-focused role.

Technical Skills

• Paid Advertising
• Brand Strategy

Soft Skills

• Team Collaboration
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with visual content creation: Ability to create engaging visual content for social media.
• Crisis Management Skills: Skills in managing brand reputation during social media crises.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Remote working options available
• Team-building retreats

Company Culture

• Professional Growth: We provide continuous learning opportunities and support career advancement.
• Work-Life Balance: Prioritizing a healthy work-life balance for all employees is key to our culture.