Content Marketing Manager

Job Description

We are seeking a creative and strategic Content Marketing Manager to join our Cape Town team. The successful candidate will be responsible for developing and overseeing execution of content strategies that engage our target audience. You'll manage content creation, deployment, and optimization across all digital platforms. Your role will involve collaborating with various departments to ensure our messaging is consistent and impactful, aligning with our brand's goals and vision.

Responsibilities

• Develop and implement a content marketing strategy that aligns with business objectives.
• Manage the content creation process, including writing, editing, and reviewing.
• Collaborate with graphic designers and web developers to create engaging content formats.
• Oversee the content calendar and ensure timely publication.
• Conduct keyword research to optimize content SEO performance.
• Measure and analyze content performance metrics and adjust strategies accordingly.
• Stay updated on industry trends and adapt content strategies to meet changing market demands.
• Develop relationships with industry influencers and contribute to thought leadership.
• Managing our social media presence to promote and share content.
• Collaborate with sales and product teams to produce case studies and product marketing collateral.

Requirements

Education

• Bachelor’s degree in a relevant field
• Relevant certifications are a plus

Experience

• 4+ years in digital marketing or content roles

Technical Skills

• Social Media Marketing
• Analytics Tools

Soft Skills

• Creative Thinking
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Hands-on experience in managing pay-per-click advertising.
• Familiarity with email marketing tools: Knowledge of platforms like Mailchimp or Constant Contact.

Benefits

• Competitive salary package
• Performance bonuses
• Health and wellness programs
• Flexible working conditions
• Growth opportunities and training

Company Culture

• Innovation: A culture that encourages creative ideas and new perspectives in marketing.
• Collaboration: Team-oriented environment that values input and fosters partnerships.
• Continuous Learning: Commitment to employee development and ongoing professional growth.