Content Marketing Manager

Job Description

We are seeking a creative and strategic Content Marketing Manager to join our Cape Town team. The successful candidate will be responsible for developing and overseeing execution of content strategies that engage our target audience. You'll manage content creation, deployment, and optimization across all digital platforms. Your role will involve collaborating with various departments to ensure our messaging is consistent and impactful, aligning with our brand's goals and vision.

Responsibilities

• Lead a team of content creators, providing direction and support.
• Collaborate with external agencies for higher production value content.
• Research and develop new content opportunities in response to emerging trends.
• Maintain a consistent tone of voice and messaging across all content.
• Implement A/B testing strategies for content performance optimization.
• Participate in website updates and improvements related to content.
• Create promotional materials and presentations for internal and external use.
• Develop training materials for improved content consistency across departments.

Requirements

Education

• Bachelor’s degree in a relevant field
• Relevant certifications are a plus

Experience

• 4+ years in digital marketing or content roles

Technical Skills

• Social Media Marketing
• Analytics Tools

Soft Skills

• Creative Thinking
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video content strategies: Experience in developing and promoting video content.
• Experience with influencer marketing: Ability to work with influencers to enhance brand visibility.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Work-life balance initiatives
• Professional development support

Company Culture

• Inclusivity: We embrace diversity and promote an inclusive workplace.
• Work-Life Balance: Prioritizing employee well-being and flexibility.
• Community Engagement: Encouragement to participate in community service and outreach programs.