SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to join our vibrant team in Cape Town. As an SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to increase our clients' online visibility and organic traffic. You will conduct keyword research, optimize content, and track performance metrics to ensure the success of SEO campaigns.

Responsibilities

• Conduct competitor analysis to identify market trends.
• Engage with social media and PPC teams for integrated marketing efforts.
• Collaborate with external agencies for advanced SEO strategies.
• Assist in the management of online reputation and brand visibility.
• Support the team in other digital marketing initiatives as required.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related discipline
• Master's degree preferred

Experience

• 4-6 years of hands-on SEO experience

Technical Skills

• HTML/CSS
• Content Management Systems (CMS)

Soft Skills

• Time Management
• Teamwork

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO: Experience optimizing for local search visibility in the South African market.
• Familiarity with mobile SEO: Understanding of how to optimize websites for mobile search experiences.

Benefits

• Comprehensive medical aid and wellness programs
• Annual bonus potential based on performance
• Remote work flexibility
• Ongoing training and development opportunities

Company Culture

• Diversity and Inclusion: Our company is committed to fostering an inclusive environment that embraces diversity.
• Continuous Learning: We support our employees in their professional development through training and resources.
• Community Engagement: We actively engage in community initiatives, encouraging our team to make a positive impact.