Product Insights Specialist

Job Description

As a Product Insights Specialist, you will play a pivotal role in shaping our marketing strategies through data analysis and consumer insights. You will work closely with product development and marketing teams to gather and interpret data, enabling the company to make informed decisions that enhance product offerings and improve customer satisfaction.

Responsibilities

• Work closely with cross-functional teams to define product positioning.
• Gather and analyze consumer feedback to inform product development.
• Develop and maintain dashboards to track product metrics.
• Provide recommendations for pricing and promotional strategies.
• Identify opportunities for product improvements based on market needs.
• Support the training of sales and marketing teams on product insights.
• Collaborate in the planning of product roadmaps to align with insights.
• Monitor and report on product lifecycle performance.
• Leverage social media and online channels to gather consumer insights.

Requirements

Education

• Bachelor's degree in Marketing, Business, or relevant field
• Master's degree in a related field is preferred

Experience

• 3+ years in product marketing or similar area

Technical Skills

• Statistical Analysis
• Content Marketing

Soft Skills

• Creative Thinking
• Interpersonal Skills

Certifications

• HubSpot Marketing Software Certification
• Agile Marketing Certified Practitioner

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing tools: Experience using digital marketing tools to drive engagement and conversions.
• Proficiency in Microsoft Excel: Advanced skills in Excel for data analysis and reporting.

Benefits

• Attractive salary package plus bonuses
• Health insurance coverage
• Work-from-home options available
• Continuous learning and development programs
• Generous leave policies

Company Culture

• Innovative Spirit: We thrive on innovation and encourage fresh ideas.
• Team Support: Supportive teams to help you achieve your best work.