Market Research Analyst

Job Description

As a Market Research Analyst in our Johannesburg office, you will leverage your expertise to explore market dynamics and consumer insights. This is an exciting opportunity to contribute to projects that influence product development and marketing strategies across diverse sectors.

Responsibilities

• Design and implement market research strategies tailored to company needs.
• Translate complex data into understandable reports for various teams.
• Contribute to product development processes by providing timely market insights.
• Work with cross-functional teams to ensure cohesive marketing efforts.
• Utilize statistical methods to analyze data trends.
• Conduct competitor analysis and benchmarking studies.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or related field
• Postgraduate qualification is a plus

Experience

• 4+ years of experience in a similar market research role

Technical Skills

• Excel
• Google Analytics

Soft Skills

• Problem-solving
• Teamwork

Advantageous

• Experience in CRM software: Familiarity with tools like Salesforce for data management.
• Proficiency in SPSS: Advanced knowledge in SPSS for data analysis.

Benefits

• Comprehensive medical aid coverage
• Retirement savings plan with company contributions
• Work-life balance initiatives
• Continued learning and growth opportunities

Company Culture

• Collaboration: We thrive on teamwork and effective communication across teams.
• Impactful Work: Our projects aim to make a real difference in our clients' strategies.
• Employee Well-being: We prioritize the health and well-being of our employees.