Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Durban. In this role, you will be responsible for creating and implementing effective digital marketing strategies to enhance our brand visibility and drive customer engagement. The ideal candidate will have a solid understanding of online marketing channels, including SEO, email marketing, and social media.

Responsibilities

• Oversee the development of marketing materials and content.
• Utilize analytics tools to track and measure campaign performance.
• Engage with customers and create brand loyalty through online platforms.
• Implement A/B testing to optimize campaign effectiveness.
• Work on budget planning and resource allocation for campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field
• Postgraduate qualification in Digital Marketing is a plus

Experience

• 3+ years of experience in a similar role

Technical Skills

• Content Management Systems (CMS)
• PPC Campaigns

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• SEO Specialization Certificate

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Ability to collaborate with influencers for brand promotion.
• Knowledge of local market trends: Understanding of consumer behavior in the South African market.

Benefits

• Comprehensive health and wellness programs
• Annual leave and paid time off
• Remote work options available
• Support for continuous learning and development

Company Culture

• Continuous Learning: We prioritize learning and development opportunities for all employees.
• Work-life Balance: We value our employees' well-being and encourage a healthy work-life balance.
• Community Engagement: We actively engage with our local community through various initiatives.