Digital Marketing Specialist

Job Description

We are seeking a passionate and results-driven Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a strong understanding of digital marketing strategies and will be responsible for driving online campaigns, enhancing brand visibility, and increasing engagement across multiple platforms.

Responsibilities

• Design engaging marketing material for online and offline platforms.
• Coordinate with external vendors for marketing projects.
• Facilitate webinars and online workshops to promote services.
• Maintain the company website and improve user engagement.
• Collaborate with sales teams to drive lead generation efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or relevant field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and optimize video content for digital platforms.
• Familiarity with marketing automation tools: Experience with tools like HubSpot or MailChimp.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Access to training programs
• Work-life balance initiatives

Company Culture

• Continuous Learning: We offer ongoing learning opportunities to help our team grow professionally.
• Work-Life Balance: We promote a healthy work-life balance to support our team's well-being.
• Results-Driven: We focus on delivering results and celebrating achievements together.