Marketing Data Analyst

Job Description

We are on the lookout for a Marketing Data Analyst to join our vibrant team in Cape Town. In this role, you will analyze market trends, customer preferences, and campaign performance to optimize our marketing strategies. You should have experience in digital marketing analytics and a strong foundation in data interpretation.

Responsibilities

• Utilize data visualization tools to create impactful marketing reports.
• Interpret complex datasets to identify trends and patterns.
• Collaborate with content and SEO teams to enhance digital presence.
• Measure and report on the performance of digital marketing campaigns.
• Track KPIs and recommend optimizations to improve campaign results.
• Participate in strategy sessions to inform marketing initiatives based on analytics.
• Assist in the development of client portfolios through data analysis.
• Support training sessions for marketing staff on data reporting tools.
• Explore new data sources and technological advancements to improve analytics.
• Ensure timely delivery of reports and insights to the marketing team.

Requirements

Education

• Bachelor's degree in Marketing, Analytics, or relevant field
• Master's degree is an advantage

Experience

• 3+ years of experience in analytics within a marketing environment

Technical Skills

• Data Analysis Software (R, Python)
• CRM Tools (Salesforce, Zoho)

Soft Skills

• Critical Thinking
• Project Management

Certifications

• Data Analytics Professional Certificate

Languages

• English: Fluent
• Zulu: Proficient

Advantageous

• Previous experience in customer segmentation analysis: Ability to segment customer data for targeted marketing strategies.
• Knowledge of multivariate testing: Experience in designing and analyzing multivariate tests.

Benefits

• Comprehensive benefits including health insurance
• Enhanced retirement savings plans
• Opportunities for professional growth and certifications
• Team bonding and social events

Company Culture

• Continuous Improvement: We encourage ongoing learning and development, allowing our team to grow professionally.
• Work-Life Balance: We support a healthy balance between work responsibilities and personal life, believing it promotes productivity.