Content Marketing Manager

Job Description

We invite you to join our dynamic team as a Content Marketing Manager in Johannesburg. In this role, you will lead the development and execution of content marketing strategies that engage our target audiences and boost brand loyalty. You will be responsible for overseeing content creation, driving social media initiatives, and analysing performance metrics to enhance marketing outcomes.

Responsibilities

• Plan and execute content marketing campaigns effectively.
• Analyze customer insights to inform content development.
• Develop editorial calendars and ensure timely execution of content.
• Foster a content-driven culture across the organization.
• Train and mentor junior content team members.

Requirements

Education

• Bachelor's degree in English, Journalism, or related field
• Relevant certifications or training in Digital Marketing is preferred

Experience

• 5+ years of proven experience in content marketing or similar role

Technical Skills

• Copywriting
• Email Marketing

Soft Skills

• Analytical Thinking
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC Campaigns: Understanding of paid advertising strategies can be beneficial.
• Hands-on Experience with Video Content: Knowledge or experience in producing video content for marketing.

Benefits

• Health, dental, and vision coverage
• 401(k) retirement plan with company matching
• Professional development budget
• Work-life balance initiatives

Company Culture

• Continuous Learning: We prioritize ongoing training and development for all team members.
• Community Engagement: Our team actively participates in community service and initiatives.
• Work-Life Balance: We promote a healthy work-life balance through flexible working options.