Copywriting Strategist

Job Description

We are seeking a creative and analytical Copywriting Strategist to join our team in Pretoria. The ideal candidate will have a knack for crafting compelling narratives and a strong understanding of digital marketing trends. You will play a pivotal role in shaping our brand's voice and enhancing our content strategy.

Responsibilities

• Lead brainstorming sessions to generate fresh content ideas.
• Foster relationships with external partners for co-branded projects.
• Train and mentor junior copywriters on best practices.
• Prepare reports on content effectiveness and ROI.
• Promote a collaborative team culture focused on creativity.

Requirements

Education

• Bachelor’s degree in Marketing, Media Studies, or related field
• Additional certifications in copywriting preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Digital Marketing
• Brand Development

Soft Skills

• Time Management
• Adaptability

Certifications

• Copywriting Certification from a recognized body
• Google Ads Certification

Languages

• English: Fluent
• Afrikaans: Fluent

Advantageous

• Knowledge of content analytics tools: Experience using tools like Google Analytics to track content performance.
• Familiarity with UX principles: Understanding user experience design to enhance content engagement.

Benefits

• Comprehensive health and wellness programs
• Annual training and development budget
• Team-building events and activities
• Retirement savings plan with employer contribution

Company Culture

• Inclusivity: We embrace diversity and ensure everyone feels welcomed and valued.
• Innovation: We prioritise new ideas and creative solutions in our projects.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.