Content Marketing Manager

Job Description

We are searching for an experienced Content Marketing Manager to join our creative team in Durban. You will be responsible for developing and executing content strategies that engage our audience and enhance brand awareness. As a key player in our marketing team, you’ll leverage your skills to create compelling content across various platforms, driving traffic and engagement.

Responsibilities

• Design and oversee multi-channel content campaigns.
• Write clear, persuasive, and original content that reflects brand values.
• Utilize SEO strategies to improve online visibility.
• Evaluate emerging technologies and platforms for content distribution.
• Conduct A/B testing on content for optimization.
• Collaborate with the sales team to align content with lead generation.
• Ensure compliance with content marketing standards.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related discipline

Experience

• 3+ years of proven experience in content marketing, with a strong portfolio

Technical Skills

• Project Management
• Social Media Marketing

Soft Skills

• Time Management
• Adaptability

Advantageous

• Experience with graphic design tools: Knowledgeable in design platforms like Adobe Creative Suite for content creation.
• Familiarity with video marketing: Understanding of creating and utilizing video content for marketing purposes.