Digital Marketing Specialist

Job Description

We’re on the lookout for a talented Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and services. You will play a key role in enhancing brand awareness within the digital space, driving web traffic, and nurturing leads through various digital channels.

Responsibilities

• Conduct market research to understand target audiences and their needs.
• Develop and maintain a content calendar for various marketing initiatives.
• Engage with followers on social media and build community relationships.
• Ensure all digital marketing efforts align with the brand’s goals and image.
• Analyze competitors’ strategies and provide insightful recommendations.
• Present findings and marketing proposals to executives in a clear and concise manner.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• Google Analytics
• SEO tools (e.g., SEMrush, Moz)
• PPC Advertising

Soft Skills

• Communication
• Creativity
• Analytical skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiarity with WordPress, Joomla, or similar platforms will be beneficial.
• Proficiency in graphic design software: Experience with tools like Adobe Creative Suite is a plus.

Benefits

• Competitive salary and performance bonuses
• Medical aid and benefits
• Flexible working hours
• Opportunities for professional development
• Team-building activities and events

Company Culture

• Collaboration: We work together to create meaningful and impactful marketing strategies.
• Innovation: We embrace creativity and innovative thinking in all our projects.
• Inclusive Environment: We value diversity and encourage a mix of perspectives in our team.