Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist who will be a key player in our marketing department. You will manage SEO and SEM campaigns, content marketing efforts, and social media engagement. If you are proactive and driven to achieve results, we want to hear from you!

Responsibilities

• Coordinate digital marketing projects from conception to execution.
• Evaluate and adjust campaigns based on performance metrics.
• Develop content strategies that enhance brand awareness.
• Utilize A/B testing to measure campaign effectiveness.
• Train and guide junior staff members on best practices in digital marketing.
• Enhance social media engagement through innovative content.
• Stay updated on the latest digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree preferred

Experience

• 3+ years of experience in digital marketing strategies

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Teamwork
• Adaptability

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Google Tag Manager: Familiarity with tracking and analytics setup for optimal campaign performance.
• Understanding of UX/UI Principles: Knowledge of user experience design to improve marketing initiatives.

Benefits

• Comprehensive health insurance
• Retirement plan with company matching
• Hybrid work schedule options
• Fun team-building events and activities

Company Culture

• Team Collaboration: We prioritize teamwork and collaborative efforts to achieve our goals.
• Continuous Learning: We invest in our team's growth through training and development programs.
• Employee Engagement: We promote a culture of engagement where all employees' voices matter.