Content Marketing Specialist

Cape Town FULL TIME R25,000 - R40,000 / Month
(R300,000 - R480,000 / Year)

Job Description

As a Content Marketing Specialist, you will play a pivotal role in shaping our brand's voice. This position requires a creative mind skilled in producing copy that drives engagement across various platforms. You will identify trending topics, analyze content performance, and adjust strategies accordingly. Strong writing skills and experience with SEO principles are essential!

Responsibilities

  • Plan and execute content marketing campaigns that align with business goals.
  • Create compelling blog posts, whitepapers, and social media content.
  • Review and edit content produced by other team members to ensure quality.
  • Monitor social media metrics and adjust strategies to increase engagement.
  • Collaborate with other content creators to ensure a consistent voice and style.
  • Utilize analytics tools to track and report on content performance.
  • Assist in the development of marketing materials.
  • Manage relationships with freelance writers and content contributors.
  • Organize and conduct webinars and online events to promote content.

Requirements

Education
  • Bachelor's degree in English, Journalism, or a relevant field
Experience
  • 4+ years of experience in content marketing or relevant area
Technical Skills
  • Content Strategy
  • Email Marketing
Soft Skills
  • Analytical Thinking
  • Collaboration
Languages
  • English: Fluent

Advantageous

  • Familiarity with graphic design tools: Experience with Canva or Adobe Creative Suite for creating visual content.
  • Previous experience in a fast-paced agency environment: Ability to manage multiple projects and meet tight deadlines.

Benefits

  • Comprehensive health insurance options.
  • Annual bonus structure based on performance.
  • Flexible work hours and remote working options.
  • Regular team-building events and activities.

Company Culture

  • Growth Mindset: We promote a growth mindset, encouraging continuous learning and improvement.
  • Work-Life Balance: We emphasize work-life balance and advocate for employee well-being.
  • Passion for Content: Our team is fueled by a passion for great content and marketing solutions.
Status: Closed