Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies, managing social media platforms, optimizing paid campaigns, and increasing online presence. You'll collaborate with various teams to ensure brand consistency and performance monitoring across all digital channels.

Responsibilities

• Create and manage campaigns across various online channels.
• Evaluate the performance of all digital marketing initiatives.
• Identify and implement best practices in digital marketing.
• Conduct A/B testing on landing pages and advertisements.
• Increase conversion rates through continual optimization.
• Engage with customers through social media and email marketing.
• Manage budget for digital marketing campaigns.
• Conduct competitors analysis to identify opportunities.
• Stay up-to-date with the latest trends in digital marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or related field
• Relevant postgraduate qualification is preferred

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Project Management
• Networking

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience and interface design elements.
• Experience in video marketing: Experience in creating promotional videos for social media campaigns.

Benefits

• Comprehensive health insurance
• Retirement saving plans with company contribution
• Training and certification reimbursement
• Remote working options

Company Culture

• Inclusivity: Our workplace welcomes diverse perspectives and encourages everyone to share their ideas.
• Work-Life Balance: We prioritize a healthy work-life balance and offer flexible working arrangements.
• Community Engagement: We are committed to giving back to the community through various initiatives.