Digital Marketing Specialist

Job Description

We are on the lookout for a proactive Digital Marketing Specialist to join our dynamic team in Durban. The successful candidate will be responsible for creating, managing, and optimising digital campaigns to drive traffic and engagement.

Responsibilities

• Analyse market trends and competitor behaviour to identify new opportunities.
• Create reports summarising campaign performance and recommendations for improvement.
• Stay up-to-date with digital marketing trends and best practices.
• Assist in developing the marketing budget and allocate resources effectively.
• Develop training materials for junior team members on digital marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or relevant field
• Master's degree in Digital Marketing is preferred

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Creativity
• Team Collaboration

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Knowledgeable in strategies to drive online sales and customer engagement.
• Knowledge of A/B Testing: Experience in conducting A/B tests to optimise marketing efforts.

Benefits

• Comprehensive health benefits
• Annual performance bonus
• Remote work options available post-probation
• Support for continuous learning and growth

Company Culture

• Growth Mindset: We promote personal and professional growth and provide opportunities for learning.
• Employees First: Our employees are our greatest asset, and we invest in their well-being and development.
• Transparency: We maintain open communication and transparency at all levels of the company.