Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in East London. The ideal candidate will have a flair for creativity and a strong understanding of digital marketing strategies, including SEO, SEM, and content marketing. This role offers the chance to work on exciting projects and collaborate with a diverse team of professionals.

Responsibilities

• Plan and execute PPC campaigns for various clients.
• Conduct keyword research and create optimized content.
• Maintain social media channels and develop content calendars.
• Collaborate with sales teams to align marketing strategies.
• Evaluate new digital marketing technologies and recommend enhancements.
• Manage budgets for digital marketing campaigns and analyze ROI.
• Create and manage landing pages to increase conversion rates.
• Provide training to junior team members on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Relevant certifications (e.g., Google Ads, HubSpot) are a plus

Experience

• 3-5 years experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Management
• Email Marketing

Soft Skills

• Creativity
• Analytical Skills
• Team Collaboration

Certifications

• Google Analytics Individual Qualification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Familiarity with design tools for creating marketing materials.
• Knowledge of A/B testing methodologies: Ability to conduct and analyze A/B tests for campaign optimization.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Opportunities for professional development
• Flexible working hours

Company Culture

• Team Spirit: We believe in collaboration and teamwork, fostering a positive work environment where every voice is heard.
• Innovation: Our company encourages innovative thinking and creative approaches to problem-solving.
• Respect and Inclusion: We value diversity and strive for an inclusive workplace where everyone feels valued and respected.