Market Research Analyst

Job Description

As a Market Research Analyst, you will play a key role in gathering and analyzing market data to identify trends, develop insights, and provide recommendations. The ideal candidate will possess strong analytical skills and have the ability to work collaboratively within a team to deliver high-quality research outcomes.

Responsibilities

• Gather and analyze customer and market data from various sources.
• Conduct surveys and interviews to better understand customer preferences and behaviors.
• Develop and implement research methodologies to assess market needs.
• Present insights and recommendations to management and other stakeholders.
• Collaborate with marketing and product development teams to drive research initiatives.
• Maintain accurate records of all research processes and findings.

Requirements

Education

• Bachelor's degree in Social Science or related field
• Master's degree in Business Analytics or related field is preferred

Experience

• 3-5 years of experience in market research or data analysis

Technical Skills

• Excel
• SPSS
• Qualitative Research

Soft Skills

• Attention to Detail
• Problem Solving

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience with Tableau: Proficiency in data visualization tools like Tableau to present findings.
• Knowledge of CRM Systems: Understanding of CRM tools for better data management.

Benefits

• Competitive salary and performance bonus scheme
• Comprehensive health and wellness programs
• Flexible work hours with remote opportunities
• Professional development and training opportunities

Company Culture

• Innovative Thinking: We encourage innovative approaches and creative solutions to market challenges.
• Collaborative Environment: Teamwork and collaboration are at the heart of our work culture.
• Commitment to Growth: We are dedicated to the personal and professional growth of our employees.