Digital Marketing Specialist

Job Description

We are on the hunt for a passionate Digital Marketing Specialist to join our team in Durban. In this exciting role, you will be responsible for managing and optimizing our digital marketing campaigns across multiple platforms. Your expertise in SEO, PPC, and social media will be crucial to our success.

Responsibilities

• Plan and execute digital marketing campaigns from ideation to implementation.
• Monitor and report on digital marketing effectiveness using analytics tools.
• Develop content strategies that resonate with target audiences.
• Collaborate with the creative team to design eye-catching ad creatives.
• Stay updated on industry trends and competitors' strategies.
• Manage budgets for digital advertising and ensure effective allocation.
• Work alongside sales teams to drive conversions.
• Leverage social media advertising to reach broader audiences.
• Create engaging newsletters and promotional emails.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Postgraduate qualifications are advantageous

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Management
• Analytics Tools
• Email Marketing

Soft Skills

• Creativity
• Communication
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Analytics and SEO tools: Familiarity with tools like SEMrush, Moz, and Ahrefs.
• Knowledge of HTML and CSS: Basic understanding of web development languages to assist in campaign setup.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible work hours
• Opportunity for professional development

Company Culture

• Innovative Environment: We foster a culture of creativity and innovation, encouraging new ideas and diverse perspectives.
• Team Collaboration: Collaboration is key to our success. We work together to achieve common goals.