Digital Marketing Specialist

Job Description

We are seeking a creative Digital Marketing Specialist to join our team in Pretoria. The ideal candidate will manage various digital marketing campaigns, optimising them to increase traffic and engagement across multiple platforms. You will play a crucial role in developing our online strategy and ensuring brand consistency.

Responsibilities

• Design and manage PPC campaigns and analyze campaign performance.
• Produce eye-catching graphics and content for email newsletters.
• Identify and implement innovative strategies for engagement.
• Collaborate with the sales team to align marketing and sales efforts.
• Organize and participate in promotional events and campaigns.
• Maintain up-to-date knowledge of industry trends and best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or equivalent

Experience

• At least 3 years of experience in digital marketing field

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Analytical Thinking

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in content marketing: Knowledge in creating and executing content marketing strategies.
• Understanding of e-commerce: Familiarity with online retail marketing strategies.

Benefits

• Comprehensive medical insurance
• Performance bonuses
• Training and development programs
• Work-from-home options

Company Culture

• Continuous Improvement: We are dedicated to personal and professional development for all team members.
• Customer-Centric Approach: Our focus is on delivering exceptional service to our clients and customers.