SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our Johannesburg team. In this role, you will be responsible for developing strategies to improve our search engine rankings, driving organic traffic to our websites. The ideal candidate will have a creative mindset coupled with strong analytical skills and experience in SEO tools.

Responsibilities

• Actively participate in the development and implementation of SEO strategy.
• Engage in A/B testing to optimize website for user experience.
• Monitor website’s performance metrics and adjust strategies accordingly.
• Provide ongoing performance analysis and recommendations to the team.
• Educate the team about SEO best practices and new strategies.
• Build strong backlinks through ethical link-building practices.
• Use market research to find opportunities for growth.
• Collaborate with PPC specialists to formulate a comprehensive digital marketing strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3-5 years of SEO experience with a strong portfolio

Technical Skills

• Technical SEO
• Content Optimization

Soft Skills

• Problem Solving
• Communication Skills

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding of web design and UX principles for better optimization.
• Experience in local SEO strategies: In-depth knowledge of local SEO practices to enhance localized search performance.

Benefits

• Attractive salary packages and bonuses based on performance
• Comprehensive health insurance
• Work-from-home options available
• Dedicated budget for training and certifications

Company Culture

• Continuous Improvement: We strive for continuous improvement and welcome feedback to enhance our processes.
• Employee Empowerment: Our culture promotes empowering employees to take initiative and drive change.
• Work-Life Balance: We support our employees in achieving a healthy work-life balance.