SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our Johannesburg team. In this role, you will be responsible for developing strategies to improve our search engine rankings, driving organic traffic to our websites. The ideal candidate will have a creative mindset coupled with strong analytical skills and experience in SEO tools.

Responsibilities

• Create comprehensive SEO audits and provide actionable insights.
• Lead the research and analysis of keywords, leading to new content ideas.
• Improve website visibility through effective technical SEO strategies.
• Analyze site performance using Google Analytics and other SEO tools.
• Work on content marketing strategies to enhance organic search presence.
• Oversee on-page optimization of existing content to improve performance.
• Track and report on key performance indicators (KPIs) related to SEO.
• Participate in content brainstorming sessions to generate new ideas.
• Coordinate with other marketing team members for cross-channel synergy.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3-5 years of SEO experience with a strong portfolio

Technical Skills

• Technical SEO
• Content Optimization

Soft Skills

• Problem Solving
• Communication Skills

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding of web design and UX principles for better optimization.
• Experience in local SEO strategies: In-depth knowledge of local SEO practices to enhance localized search performance.

Benefits

• Attractive salary packages and bonuses based on performance
• Comprehensive health insurance
• Work-from-home options available
• Dedicated budget for training and certifications

Company Culture

• Continuous Improvement: We strive for continuous improvement and welcome feedback to enhance our processes.
• Employee Empowerment: Our culture promotes empowering employees to take initiative and drive change.
• Work-Life Balance: We support our employees in achieving a healthy work-life balance.