Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Durban, where you will develop and implement effective digital marketing strategies across various platforms. You will work closely with clients and your team to drive engagement and enhance brand awareness. If you thrive in a fast-paced environment and have a flair for creativity, we want to hear from you!

Responsibilities

• Create and execute digital marketing strategies to boost brand awareness.
• Utilize SEO and PPC campaigns to drive traffic and conversions.
• Evaluate success metrics and prepare reports on campaign performance.
• Engage with customers on social media platforms.
• Develop email marketing campaigns that cater to target audiences.
• Analyse and optimise website content for search engines.
• Work closely with external vendors for additional marketing support.
• Assist in creating engaging blog posts and newsletters.
• Conduct A/B testing on marketing materials to enhance effectiveness.
• Stay current with evolving digital marketing technologies and trends.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in Digital Marketing is preferred

Experience

• Minimum 3 years of experience in digital marketing roles

Technical Skills

• PPC Campaigns
• Content Management Systems

Soft Skills

• Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of creating marketing strategies that incorporate video content.
• Understanding of web development: Basic knowledge of HTML/CSS and how it relates to digital marketing.

Benefits

• Comprehensive medical and dental insurance
• Paid time off and holidays
• Employee discounts and perks
• Opportunities for career advancement

Company Culture

• Collaboration: We value collaboration and teamwork, promoting a supportive work environment.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our employees thrive both personally and professionally.
• Continuous Learning: Our team is encouraged to pursue further education and skills development.