Digital Marketing Specialist

Job Description

Seeking a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. In this role, you will be responsible for developing and executing innovative digital marketing strategies tailored to our client’s needs. You will manage online campaigns, utilize analytics for performance improvement, and engage with our audience through various digital channels.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across multiple channels.
• Conduct A/B testing to improve user engagement and conversion rates.
• Stay updated with the latest digital marketing trends and technologies.
• Foster relationships with influencers and influencers’ platforms to drive traffic.
• Improve the user experience on our website to increase visitor retention.

Requirements

Education

• Bachelor's degree in Communications or related field
• Professional certifications in digital marketing are a plus

Experience

• 3+ years of experience working with digital marketing tools and platforms

Technical Skills

• PPC Management
• Social Media Marketing

Soft Skills

• Teamwork
• Analytical Skills

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of mobile marketing: Expertise in optimizing marketing campaigns for mobile devices.
• Skills in affiliate marketing strategies: Experience in managing affiliate marketing partnerships.

Benefits

• Health coverage including dental and vision
• Paid time off and sick leave
• Professional development opportunities
• Competitive salary with performance-based bonuses

Company Culture

• Continuous Learning: We believe in ongoing training and development for every team member.
• Work-Life Balance: We encourage a healthy work-life balance with flexible work options.