Digital Marketing Specialist

Job Description

Seeking a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. In this role, you will be responsible for developing and executing innovative digital marketing strategies tailored to our client’s needs. You will manage online campaigns, utilize analytics for performance improvement, and engage with our audience through various digital channels.

Responsibilities

• Develop and implement effective digital marketing strategies to enhance online presence.
• Manage SEO, PPC, and social media marketing campaigns.
• Analyze performance metrics to optimize campaigns and report findings.
• Conduct competitive market research to inform marketing strategies.
• Create engaging content for various platforms including blogs and social media.
• Collaborate with graphic designers to develop appealing visuals for campaigns.
• Contribute to email marketing campaigns to grow our subscriber base.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics

Soft Skills

• Creative Thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing: Proficiency in managing email campaigns using platforms like Mailchimp.
• Familiarity with graphic design tools: Ability to create or modify marketing graphics using Canva or Adobe Suite.

Benefits

• Comprehensive health and wellness benefits
• Flexible working hours and remote work options
• Annual training budget for personal development
• Team-building retreats and events

Company Culture

• Team Collaboration: We promote a collaborative environment that drives creativity and innovation.
• Diversity and Inclusion: Our team is dedicated to fostering a diverse and inclusive workplace.