Digital Marketing Specialist

Job Description

We're on the hunt for a talented Digital Marketing Specialist to join our dynamic team in Cape Town. In this role, you'll be responsible for creating, implementing, and optimizing digital marketing strategies to generate leads and drive traffic. The ideal candidate should possess a solid understanding of SEO, content marketing, and social media platforms.

Responsibilities

• Analyze campaign data to derive actionable insights and improve performance.
• Coordinate with cross-functional teams on marketing initiatives.
• Stay updated with the latest digital marketing trends and technologies.
• Assist in defining marketing KPIs and measuring success.
• Help organize and participate in promotional events.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 3+ years in digital marketing with a focus on analytics and PPC

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Creativity
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Hootsuite Social Media Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing: Experience in creating video content for marketing campaigns.
• Experience with influencer marketing: Familiarity with campaigns involving social media influencers.

Benefits

• Comprehensive health insurance
• Employee assistance programs
• Work-from-home options
• Training and mentorship programs

Company Culture

• Continuous Improvement: We are committed to personal and professional development of our team.
• Supportive Leadership: Our leaders are approachable and supportive, fostering a positive work environment.
• Employee Recognition: We value and celebrate the contributions of our team members.